Moor is a unique online service platform that allows residential developers to gain control over the customer service process, improve customer satisfaction and increase sales. We offer process change as a turnkey service for residential development projects. Moor is easy to use and fast to implement. Why not make your next project an excellent experience for the customer?

Moor is proven product and service concept with clear benefits. Moor has been used to sell over 10 000 apartments in the Nordics.



Moor is an online customer service platform for home buyers, developers and contractors. It streamlines the process of building, marketing and selling apartments. Moor saves development costs by virtue of reducing manual work, speeding up the sales cycle and keeping errors to a minimum during the construction phase.

Moor covers the whole life cycle of a residential development project. Moor uses a virtual model of the apartment that also includes all the information required to successfully manage and carry out the project.

For home buyer Moor ensures that the apartment has the right materials and products and it’s tailored just for you.


Creating good customer experiences is our first concern, but at the same time a constant challenge. With the customers’ individual homes and a wide range of different material options it is difficult to reconcile between construction schedules and the ever-increasing pressure on cost-effective processes.

Skanska Homes KodinOnni (HappyHome) service is an important part of this palette. We can provide customers with more information about the new home for equipment and materials, and facilitate your choices. But just as important is to give the customer more power and the ability to test various combinations and “play” before the interior decoration choices are fixed. Your new home design should be inspiring, and now we are one step closer to the goal.

Susanna Sucksdorff

R&D Manager, Skanska


An online platform

Moor is a centralised, Web-based platform. To access Moor, you only need a modern Web browser on a PC, Mac or mobile device.

  • Fast to implement
  • No need to buy, install or maintain special software
  • The system enables collaboration between buyers, sellers and builders regardless of where they are
  • The seller is able to serve buyers 24/7, which increases the number of sales leads
  • Information is available for other company systems for better management
A visual configurator - tailoring the apartment for each customer

Moor is a visual home configuration tool for the buyer. The buyer can choose between different materials, equipment, and fixtures before the purchase and see the results visually together with the cost.

  • Customers are engaged and committed throughout the process
  • The customer experience is more transparent than before
  • The service makes your company stand out from the competition
  • You can earn more through upselling during the buying process
Instant quote

Moor creates an instant quote for the buyer.

  • The sales process is more efficient and takes less time than traditionally
  • Online sales model gives the best price
Production tool

Moor is a production tool for the developer. It contains up-to-date information for purchasing and planning and provides apartment-specific inventories such as room specification sheets.

  • Scheduling and purchasing decisions are based on real-time data, which saves costs and eliminates errors
Communication tool

Moor is a centralised place for information and documents. It is a managed communication channel for all parties involved.

  • Processes become more efficient and less prone to errors
  • Decisions are based on current and correct information

Moor is a ‘made for you’ service. The service covers the whole process from marketing to production.

  • Optimal and cost-efficient use of resources at every stage of the process
  • Fast to take into use and deploy with any project – big or small

Moor provides an uninterrupted flow of information through the production, marketing and selling of apartments, also enabling effective customer service to be delivered at every point in the process.


Our Service

We set up the online service and integrate it with the sales page of the marketer. Here is what we typically offer:

  • Apartment layouts
  • Materials library
  • Product catalogue
  • Creation of predefined themes and styles
  • Rendering visualisations that reflect the project and company branding.
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Home Seeker

The customer browses through apartments and the available choices for materials, equipment and fixtures. The service is accessible online, 24/7.

The online service and easy configuration interface increase customer engagement and the probability of a purchase.

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Home Buyer

The buyer personalises the home, using the visual online configurator. The price of the home is updated based on the selection. The buyer receives an email message containing all the in- formation on the future home and the selections made.

An online bulletin board informs buyers on upcoming activities regarding their home and the project in general. It also contains all the relevant documentation related to such.

The smooth service experience increases customer satisfaction and speeds up the process.

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Sales Agent

The sales agent guides the customer and man- ages reservations, buyer-specific selections and agreements in one place, online.

The productivity of the sales agent increases considerably and facilitates a well-managed process.

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The developer always has up-to-date information on materials, fixtures and the equipment needed for each apartment. The developer can then guide contractors with the up-to-date information, thus ensuring customer satisfaction, as well as keeping the project on-schedule and reducing costs.

When the process is automated, errors are eliminated and purchases, deliveries and assemblies are controlled.



Great value

  • Increased sales efficiency
  • Lower costs
  • Improved customer satisfaction

Complete service

  • Sales presentations of apartments
  • Home configurator
  • Customer bulletin board
  • Order management
  • Production management

Contact us

Request an online demo!

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